Sandeep Kataria was on Monday selected as the chief executive officer (CEO) of Bata Shoe Organization, the first Indian to be named as the head of the global footwear producer and retailer. Kataria assumes charge after Alexis Nasard, who served as the organisation’s CEO for nearly five years.
The group said that as the CEO of Bata India Ltd, Kataria has assisted run its “constant growth and profitability”. “Under his administration, Bata India grew its profits to double driven by double-digit topline germination, and sponsored some of the most intelligent campaigns, including ‘Surprisingly Bata’, that renewed Bata’s perception as an innumerable energetic and contemporary label, targeted at more youthful customers,” Bata said.
Ashwani Windlass, the chairperson of Bata India Ltd, complimented Kataria for his rise to the top office and announced that the company would profit vastly from his broad experience. “Over the past few years, the India team has achieved outstanding growth in footwear measures, revenues and profits, and has extended Bata’s customer standards in an extremely competitive footwear business. The Bata Group and Bata India both attain to profit greatly from Sandeep’s broad experience,” Windlass stated.
Forwarding his views about the new role, Kataria said he is optimistic of the company’s future likelihoods despite the pandemic that is currently moving on. “I am esteemed to accept this new post and inspired by the adventure ahead of us. Bata is a label with an excellent reputation for high quality, affordable footwear. I have been privileged to be part of Bata’s victory in India, and I look ahead to growing further on our proud, more than 125-year history as shoemakers to the world. Whereas, 2020 has given unique difficulties, the demand of our brands and the passion of our people give every reason for confidence concerning our prospects in the years preceding,” he said.
Established in 1984, Bata markets more than 180 million pairs of shoes every year at 5,800 outlets. The firm has 35,000 craftsmen operating in 70 countries and also runs local production plants in 22 of its own manufacturing units across five continents, the assertion said. In India, Bata trades nearly 50 million pairs of shoes each year and helps more than 120,000 consumers per day, the statement continued.