Thursday February 20, 2020 (PDQ Wire)
iQOO, the premium, high-performance smartphone brand which recently announced its entry in India, today announced Virat Kohli as its new brand ambassador. Focussed on high-performance, iQOO represents brave and competitive winners who choose their passions and outperform all obstacles to set new benchmarks. With Virat Kohli, who is the epitome of high-performance, iQOO seeks to touch the hearts of today’s young, energetic and performance focussed generation.
Virat is an undisputed king in the world of Cricket and has quickly achieved an iconic status because of his passion, match-winning performances and magnetic personality. He will be seen in an integrated campaign, the first leg (teaser phase) of which is already live on the brand’s social media handles/ channels and Flipkart. The second leg is scheduled to go live at the launch on 25th of February across digital, print and Flipkart. The campaign will be on air during IPL season, and aims to inspire those who are willing to push their limits and will not let any barrier stop them from achieving their quest.
Speaking on the announcement, Gagan Arora, Director-Marketing – iQOO said, “As a brand, we want to appeal to young, energetic people who are determined to respond to any challenge with aplomb. Virat is the most seamless fit for our brand’s personality, and we are pleased with him being the face of iQOO. We are hopeful that our focus on high performance, innovation, and differentiation in the premium segment is well communicated through the campaigns that we are going to drive with Virat.”
Speaking on the brand association, Virat Kohli said, “I am really excited to associate with iQOO. As an athlete, I have always believed in constantly pushing the boundaries and raising the standard of performance. iQOO, as a brand, appears to be determined to bring value to the smartphone market through high-performance smartphones. And I am excited to be a part of this quest.”
iQOO is soon going to launch its first product for the Indian market on 25th February. The device will address the needs of today’s smartphone fanatics who desire lag-free experience, unparalleled gaming capabilities and uninterrupted content consumption.
The essence of iQOO products is speed. iQOO offers innovative solutions that make it easy for users to get the most out of their device. Supported by industry-leading 5G technology, the iQOO brand is built for the fast-moving generation. Blending superior performance with a sleek design, iQOO handsets are equipped with powerful processors and sharp displays, enabling a seamless experience for its users.
iQOO stands for “I Quest On and On”, reflecting how the brand relentlessly pushes the limits of technology. The brand delivers a unique experience to young, technology-savvy consumers, who are under-served in the current smartphone market. iQOO is a challenger brand, just like its users. iQOO phones are built for those who challenge the status quo and constantly seeking to improve themselves.